We have all had this problem. Take this situation for example:
You just ran out of your favorite foundation or concealer and decide it's time to try out something new. You get all excited to go to the store and pick out a new product, but when you get there you realize that beige and caramel and porcelain and ivory mean nothing because ever brand is different and not only that, different products within different brands are different and just like you can never seem to figure out what size jeans you really are, you can't for the life of you begin to guess what color foundation to buy. So you take your best guess, take a gamble, and grab one that looks sort of similar to what your face is.
You get home, only to find that the shade wouldn't be right even if you got a spray tan. Or that it's so light you may as well just throw it away because its never going to fit you.
I can't tell you how many products I have stored away in a drawer that are just waiting for summer so my skin gets tan enough to fit the shade I thought I was at the time, only to be forgotten, ever used, and replaced.
I don't have an easy solution to this problem, but I do have a few tips.
I found this great website that can take a shade of a current product you are wearing that fits you and match it to a shade of a different brand. I haven't tried it personally, but it seems like a great alternative to guessing and checking. They have every brand you can think of and its really easy to use.
Something else I have tried that can be easier than trying to match your shade exactly is mixing two different foundations together. This can get expensive if you are buying two new products, but I will take two that I already have (of different of same brands) and mix them together, one being too light for my current skin tone, and one being too dark. I mix them on the back of my hand before applying them to face.
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